Understanding The Difference Between Brands and Branding

Oct 5, 2016

Everyone has a brand. Google your name right now, and the results will show your online brand to anyone interested in your person or business. But have you actively tried to shape and optimize that brand for a specific audience? The above example perfectly sums up the core difference between brands and branding. But especially if you are looking to establish a foothold in a specific market or for a specific audience, a deeper understanding of the two concepts can be beneficial.