Red Lounge Agency Creative Director Kevin Fouche was recently interviewed by Retail World Magazine on engaging the modern consumer in the competitive world of the instore environment. The resulting article was published in Novembers edition.
With some fantastic results in Point of Sale design, Kevin spoke of the need to not only grab the shoppers attention, but to further engage them through quality messaging.
Kevin was asked his opinion on the state of current point of sale in-stores and also asked about his insights into the growing use of digital media in-store.
In-store media should entertain, educate, engage, inspire, inform and finally direct the consumer to the product for purchase. The very best in-store media can do this in one simple execution.
The article also featured some of the work Red Lounge has recently completed for Pet Stock, Lamanna and Best Friends.
Driving customer engagement in-store
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