You can create a lot of buzz about your product through effective marketing and advertising techniques. However, when it comes down to it, people buy your product at the point of the sale and not while they are watching TV ads or reading social media comments. It has never been more crucial to ensure your product is backed up by Effective Point of Sale Design.
No matter how great your marketing and advertising techniques might be, they’re not going to be that much use if your point of sale presentation is lacking. And even if your marketing or advertising techniques don’t have that much of an effect, you can still appeal to your customer by putting some more effort into your point of sale design.
Here are few tips to increase sales through effective point of sale design:
Show the Product Being Used
It’s always effective to show your product being used at the point of sale. For example, when women go to a make-up counter at a department store, they usually tend to check out how the saleswomen there have done their make-up. And if they feel that it looks good, they’ll be more likely to stop and purchase what you’re selling.
This may not be possible with all products. If you’re selling potato chips, you may not be able to show someone eating potato chips all day long. But you can, at least, display the video of your potato chip ad above the counter. Or you could put up a poster showing someone eating those potato chips.
This might seem unnecessary but human beings are essentially imitative in their behaviour. So when they see someone else doing something, they’re tempted to do it too.
Encourage Customers to Try the Product
How many times have you gone to Starbucks, tried one of their new blended beverages and decided to get one of them?
A lot of people appreciate it when you allow them to try something for free. It doesn’t matter whether that thing is lipstick, potato chips, blended beverages or cell phones. When people can sense something with their eyes, ears, tongue, hands or nose, they’re much more likely to buy it.
Show them how great your product is and how it can help them. They’ll love you for it. And even if you don’t end up making a sale right away, you can be sure that you’re spreading the word about your product.
Come up with Creative Displays
If your display is in a dingy corner of a store or a mall, you’re not going to make many sales. People naturally avoid places which seem to have low energy.
You need to display your product in the right place. This means your display should be brightly lit and attractive. Even if you just have a little cart in a mall, you can set it up in such a way that people will stop to see what you’re selling.
Your display should not be overcrowded. For example, if you’re selling jewellery, it’s better to leave enough space between each pair of earrings, pendants, rings etc. When you cram a lot of things together, the customer’s eye gets distracted. They might be tempted to come look at your display from far away. But when they get close, they get confused about what they really like because there are too many choices.
Train Your Salespeople Well
No matter how attractive your point of sale design might be, it’s not going to have the desired effect if your salespeople are sulky or snooty. No one appreciates being looked down upon. Neither do they like it when their questions can’t be answered.
In addition to good point of sale design, you need to make sure that your sales staff is welcoming and well-informed. A willingness to help the customer goes a long way in making the sale.
Contact us for more great tips for increasing sales through effective point of sale design.
Fancy a coffee to discuss your Point of Sale Design brief?
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