Retail stores offer special challenges for any product, but none quite so much they do for point-of-sale product. By the time shoppers come across a point-of-sale display, they have already fought their way through a noisy, often crowded sales floor covered in rows upon rows of a cacophony of products all vying for their attention. The last thing on many shoppers minds as they ender that last hurdle at the end of their store visit is what the point-of-sale displays have to offer. Here is How to Make Your Point of Sale Design Stand out.
However, as a vendor, this is your last, best chance to capture that consumer attention – and consumer dollar – before the shopper exits the store.
The right point-of-sales display should entice the customer to linger that one moment that you need to capture that all-important sale. It needs to grab their attention, and hold it, while your sales materials convince them that your product is a must-have to make their shopping trip complete.
Good Point of Sale Design can make a superstar out of average product, while a bad point-of-sale display can make a loser out of an excellent product. If you can’t capture that sale, your product will die, and your bottom-line will suffer.
Here are a few tips to help make your point-of-sales display pop with customers, and sales.
How to Make Your Point of Sale Design Stand out
A point-of-sales display that doesn’t get noticed can’t make any sales. Your point-of-sales display must grab consumers’ attention. Bold, bright colours, attention-grabbing fonts, interesting shapes and graphics can all differentiate your display, and your product, from the competition. Don’t be afraid to think out of the box in order to make sure your display does not fade into the background at the all-too-critical point of sale.
Sell, Sell, Sell:
At the end of the day, your point-of-sale display, is equal parts advertising and sales opportunity, and it should be treated as such. Detail the advantages and the many benefits of your product. Play up the brand story, the product story, the problem that it solves for consumers. Don’t be shy about going after contact us the sell – a big bold ‘Buy Now!’ sight can be a not-so-subtle push that makes the difference between an almost-sale and a guaranteed sale.
Include photos or illustrations of your product at work to show consumers how easy it is to use and what the product can actually do. Photographs also consumers to visualise themselves using the product which can go a long way towards closing the sale.
If your product has accessories – for instance, if you are in the business of selling USB chargers – include accessories in your point-of-sale display, such as cables for various portable devices. Including accessories in the point-of-sale display encourages customers to buy a related bundle of product and accessories at one time, which can increase sales dramatically. You can also drive sales by offering special bundles. For instance, going back to our USB charger example, you can offer a charge and a choice of cable purchased at the same time for less than the cost of the items individually. Alternatively, if you offer a range of products, use your point-of-sale to highlight your most popular products. This can instil consumer confidence and entice them to buy more than one product from your point-of-sale display.
Consumers love coupons:
Offering special purchase discount coupons on you point-of-sales display can encourage potential customers to buy your product now, today, while coupon are available, rather the waiting until their next visit to the retailer. Coupons give the illusion of scarcity, and this implied scarcity and perceived instant reward for a speedy purchase can drive consumers to make an immediate purchase.
At Red Lounge Agency, our creative design professionals understand what it takes to create a successful point-of-sale display.
We can help you create the perfect display to make sure your product captures consumer attention and, more importantly, sales- to help push your company to the next level.
Contact us today to start on your journey to becoming a point-of-sale success story.
Fancy a coffee to discuss your Point of Sale Design brief?
Give Red Lounge Agency a Buzz on 02 9114 9810