Businesses like to get positive attention, which in turn brings sales and profits. The strategies to gather this attention may differ, but each business’s branding strategy largely remains uniform throughout the process. The initial look, feel, and thoughts conveyed through a business’s brand is what leads prospective customers through the sales funnel. Let’s explore the importance of branding design and why integrating perception with reality effectively converts sales.
Importance of Branding Design
Branding Design has always been important for businesses to convey their core message to prospective customers. Yet, in today’s technologically advanced world and world-wide competitive business markets, brand recognition is more important than ever.
The Internet has provided another branding channel to traditional methods; many sub-channels within this advertising and sales medium are derived as well. For instance: email, social sites, websites, e-commerce stores, newsletters, mobile apps, and SMS. With all the opportunity also comes more competition, which puts a premium on creating unique and effective branding strategies.
Branding design is more than just the main brand design of a business. Yes, this main logo is the defining symbol of a business, yet the: culture, software, web page, physical building (work space), philosophy, service, marketing techniques, personality, and products – are all part of the branding experience. Ultimately, branding is every customer-facing and interactive aspect of a business.
With so many working parts being responsible for the brand image and customer perception, it’s easy to understand the importance of branding. Yet, developing a branding strategy shouldn’t be a difficult and cumbersome task, rather it should be a fun and natural experience, simply drawing upon a business’s core reality. In other words, integrating perception with reality is a natural and fun process.
Integrating Perception with Reality
The first step for a business, in the development (or redevelopment) of their brand design and strategy, is to be honest with themselves. Discern the characteristics of the holistic workforce, the target customers, and the services or products selling. Take this understanding and integrate it within the branding perception desired.
See, there’s what we want to be and what we are, and being something we aren’t isn’t doing justice to what we are. Besides, taking this objective look will bring inspiration and unique creativity to the branding strategy. Every business is different, yet within all businesses the key characteristics are found in the core management team members.
Working to develop a branding strategy from reality is the opposite of creating a branding strategy everyone has to conform to. A few benefits from integrating branding perception from reality are: uniqueness, effortless sincerity, natural flowing brand strategy development, unending flow of creativity for marketing materials, fun and purposeful business culture, and deep lasting connections with customers.
The main goals with a branding strategy are: to capture positive attention, direct customers through sales channels, create a pleasant sales experience, and retain satisfied customers that become useful advocates. Giving customers a consistent experience throughout this process is achieved when a business integrates perception with reality.
Dangers of Being Everything to Everyone
Some businesses have a more universally appealing product or service than others, yet no business can be everything to everyone. Businesses trying to do this are cutting off their flow of creativity and uniqueness, and this leads to disloyal customers and a brand identity crisis.
Building the foundation of a business is manifest in their branding strategy, and while this may not appeal to some customers, the ones it does appeal to will be more loyal with a strong defining brand. People are naturally attracted to other people and businesses that are leaders, and true leaders set the pace with subjective characteristics, which never appeal to everyone.
A Summary of the Importance of Branding Design
Branding design has always been a major factor in any business’s success. The methods and channels a branding strategy are using are changing with advancing technologies, yet the fundamental purpose remain the same.
The main point this article is trying to convey is to describe the benefits of developing a branding strategy from the holistic reality of a business, rather than the lofty ideals created from a desired perception. Yes, imagination involves unreality, yet if this unreality isn’t integrated within reality, the customer experience will be hollow and the creative marketing flow will be cut off.
Basically, if a business isn’t gathering inspiration from who they are and what they believe, then they’re getting inspiration from another business and, therefore, are simply following the leader. Wouldn’t it be easier to integrate perception with reality to develop a unique and creative branding strategy?
Maybe these branding thoughts have sparked some ideas you’d like to discuss further with Red Lounge Agency? We’ve helped many clients awaken their brands with intelligent branding design, and we can help you throughout the process of developing a unique brand design and strategy that fits your business. To learn more please contact us today.
Red Lounge understands the Importance of Branding Design.
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