You know that saying about only being able to lead a horse to water? Marketing and promotions often fall into a similar trap. You can only do so much to promote your brand and its product to potential customers. If the actual product gets lost in the noise at the point of purchase, you still won’t be successful.
Fortunately, in this case, you can do something about it. Effective displays at the point of sale will attract your audience’s attention, and ensures that your products will be noticed in the clutter of the retail environment. To position yourself positively and reinforce the messages you communicated in your marketing efforts, these 6 point of sale design tips can help your products stand out.
6 Tips for Creating Point of Sale Design That Works
1) Be Bold
This one should come as no surprise. To stand out in a crowded environment, you have to be bold. Don’t be afraid to use large fonts, feature images, and bold colours. The goal is to attract your audience’s attention, and everything in your point of sale design should work toward accomplishing that goal.
2) Keep it Visual
The above paragraph already hints at it: visuals are a crucial part of any Point of Sale Design. Ideally, these visuals will consist of images that showcase customers who are using the product successfully. If you don’t have that space available in your product’s retail environment, consider smaller illustrations that show hypothetical uses of your product.
3) Communicate Value
What do consumers actually get from using your product? The point of sale display is your chance to answer that question. Clearly outline the benefits of a purchase, which will appeal to both impulse shoppers and those who have been considering your product for a while.
One way you can communicate that value is through statistics or graphs that showcase the difference your product can make in your customers’ lives. Other possibilities are even more action-oriented, including a coupon option that decreases the perceived barrier shoppers feel when purchasing your product.
4) Reinforce the Theme
In any type of marketing and branding environment, consistency is key. To be successful, you need your audience to instantly connect your Point of Sale display to the promotions you have been running to get them to the store.
That means keeping your colour scheme, fonts, language, and even overall layout consistent with other marketing efforts. Be bold, but be bold without breaking away from the brand identity you’ve worked hard to establish.
Personalisation improves any type of marketing effort, and your Point of Sale display is no different. Of course, especially in retail environments in which countless consumers view the display every day, you cannot tailor the message specifically to each member of your target audience. But you can tailor it to your group of ideal customers, using action-oriented language that implies who will benefit from your product.
6) Add Interaction Possibilities
Finally, research consistently shows that interactive point of sale designs tend to outperform their static counterparts. Always allow your audience to engage with the display, whether it be through visiting your website with a link or QR code, or including a screen that showcases your product in use better than static images could.
When your audience begins to interact with your display, their chances of completing the purchase increase drastically. Budget permitting, move toward interactivity as much as you can.
Are you using Point of Sale displays effectively in order to convince your audience to go through with the sale? If not, your marketing efforts will not be as effective as they could be. Cutting through the noise and clutter at the point of purchase is a crucial part of getting your audience to take that final step and become customers. To learn more about how you can do just that, contact us.
Wanting to impress with your Point of Sale Design?
Give Red Lounge Agency a Buzz on 02 9114 9810