Imagine the benefit of having thousands of people eagerly waiting to buy your product or service as soon as it hit the market. What type of profits would you earn if that were the case? The truth is that you can have exactly that. But how? You may be saying, “that sounds nice and fancy, but is it realistic?”
Actually, it is very realistic. And the secret to making it a reality is in a strong brand identity.
Simply put, strong brand identity is establishing a name and reputation for what your product and service that is so reputable people pay for it because of the name that’s on it. In other words, the name markets the product itself.
There are 3 important reasons why you should have a strong branding identify.
Let’s explore them together.
1. Gives Broad Credibility to Your Business
Without a brand, people don’t know who you are (and, unfortunately, many don’t even know you exist). Successful brand identity will broaden your business in the eyes of the public and set you on a larger stage.
2. Builds Consumer’s Confidence in You
Think of it from the consumer’s perspective. If you were at a party, and someone asks you what you would like to drink.
“Well, what do you have?” you ask.
“We have Coke and another soda that a new company down the street just made.”
You may be adventurous and try the new soda, of course. But more often than not, any consumer in that context would say, “I’ll just have a Coke.”
Why? Because Coke has successfully branded its identity. And you as the consumer have confidence in their product.
And that is how every consumer looks at your business. They ask, “Can I trust this product or service?” Once you successfully brand your identity, the answer will be a definite yes.
3. Communicates Excellence
Plenty businesses start-up but fail to take the active measures to establish their brand successfully. But that communicates something to consumers. It says, “We’re just trying to get by.” Well, if a company cuts corners on their own image, why should a consumer think they wouldn’t do so on what they promise to deliver after purchase?
When someone sees that you have made the effort to establish a professional brand, (s)he knows you value excellence. And since excellence is a habit, the person will know you will deliver what you promise in other areas.
So, the question is, what features do successful brand identities have?
Well, there are 5 significantly important elements that we will look at together.
It must be its own, distinctly different from those of competitors.
Something too in-depth or complicated does not grab attention. It must be easily recognizable.
It needs to look nice. Colors and shapes are important. Make sure it is appealing to the eyes.
It cannot be something that just “looks cool.” You must convey a meaning that causes people to stop and think about your brand.
If you cannot convey the image easily across all platforms, it will be frustrating. Your brand must be easily reproducible on all forms of media.
And now, for the biggest question of all. How do I design a successful brand identity?
To do so, you will need to take 5 important steps. Let’s look at what they are.
1. See What’s Already out There
Go through your competitor’s websites, look at what’s online, and do a thorough search to know what other companies are already offering.
2. Know Yourself
To rise above what’s already out there, you need to understand your company’s values and how they give you an advantage you can offer your customers.
3. Create the Design that Embodies Your Values
Knowing what’s already out there and understanding how what you have can outperform it, you can now actually build your successful brand identity.
This is the practical step of actually putting your brand together. When you do it, make sure to ask yourself, “how can I communicate the company’s values and what we offer using colors, fonts, and styles strategically?”
4. Market Your Brand
Begin to promote your brand everywhere: website, social media, t-shirts, hats, sticker decals, coffee mugs, etc. Now that you have your brand, get the word out and let everyone see it everywhere.
5. Tweak as Necessary
Times change. Consumer’s change. It is important that your company not get stuck in the past. Constantly changing your brand would be a very bad move. Obviously, you want to stick with something so that it will stick with people. However, be willing to tweak, to update, and to maintain the pace of the general market.
Branding your business is key to your success. Once you have it, thousands of people will pay for the name, the reputation. One of the best things you could do that will outperform every other marketing tool and strategy is to establish a successful brand identity.
Contact us about how we can help you build your brand.
In need of Graphic Design or Branding assistance?
Give Red Lounge Agency a Buzz on 02 9114 9810