Did you know that you could do one thing right now that will automatically put your business in the top 54% of small businesses? You may ask, “How is that possible?” The secret lies in your branding and Why Branding Matters for Small Business.
According to Entrepreneur, 46% of small businesses do not even have a website. Without a presence on the web, they most assuredly do not have a brand. However, this is not the case for big business.
In fact, branding is the driving force behind big businesses. Think of Kleenex for example. Kleenex has branded itself so well that the public now substitutes the company’s name for the product itself. You don’t hear kids in school asking for a tissue paper. You hear them ask for a what? A Kleenex. Their brand has dominated the competition so much that people even refer to their competition’s products by their brands name.
Another great example is Coke. Have you ever paused to consider that your host at a dinner party doesn’t ask you what kind of soda you would like? The host usually says what? “Hey, what kind of coke would you like?” To which you respond, “Sprite, or Dr. Pepper, or even Pepsi!” That’s right, Pepsi, which is the competition. But Coke has branded itself so well that people refer to all the products in the entire industry by Coke’s brand name.
Every big business strives to build this type of brand.
But small business branding has a role in small businesses as well. In fact, branding for small business vastly improves the business’ profile. And here are 3 reasons why branding matters for small businesses.
Why Branding Matters for Small Business
1. It Enlarges Your Platform in the Public’s Eye
The more often people hear about your company, the more likely they are to buy from you. When you establish your brand, even if you are a small business, the public doesn’t see you as small. They see you as a brand. And people will buy from a brand before they buy from a company they’ve never heard of every time.
2. It Establishes Your Company’s Credibility
People don’t trust what they don’t know. If they’ve never heard of you, then it is a risk for them to buy from you. But when your branding for small business puts your company’s name in public view, customers will perceive you as reputable. It will establish your authority in the market.
3. It Builds Momentum Around Your Company
If you have no brand, then you have to market every product or service you provide from the ground up. In other words, you may sell something today that gets traction. It sells well. But after the initial rush, your sales fall back to normal and you create something new. Now, you launch your new product or service. But people do not realize it is from the same company they bought the other good product or service from last time. So, you have to convince everyone to buy from you again.
However, when your branding for small business catches the public’s attention, you can then ride the momentum of that traction with each and every new product and service. When you launch something new, instead of the public saying, “what’s that? I never heard of that,” they will say, “Oh, yeah, that’s such-and-such company. I bought from them before. Let’s get it.”
So, when you brand your small business, you are setting yourself up to sell like big business. Your brand will broaden your platform in the eyes of the public, give you credibility, and facilitate a momentum that will drive your sales higher than ever.
Contact us about how we can help you brand your small business for success.
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