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Catch up on the latest Red Lounge ramblings in our Design Blog.

Branding to sell: How Branding Effects Your Business Value

Branding to sell: How Branding Effects Your Business Value

A company’s business brand is more than just a logo on a T-shirt. It culminates from several important features about a business that take time and effort to develop. Beyond just establishing recognition, something that can cut both ways, branding intertwines with several brand strategies of the business, ultimately aspiring to grow trust in their products and services that directly translates to increased business value. Here’s how your branding directly effects your business value.

Why Branding for Social Media is Crucial to Your Success

Why Branding for Social Media is Crucial to Your Success

Nowadays, everyone is active on social media, including all of your competitors. That’s why it’s more important than ever to set yourself apart. There are several ways to do this, such as by posting great content and engaging with your audience. Another essential factor is your branding. This includes your logo, your unique tone, and frequent reminders about your brand name and what it stands for. Let’s look at why branding is crucial for your social media success.

Branding Trends in 2017 You Should Keep an Eye Out For

Branding Trends in 2017 You Should Keep an Eye Out For

Each year brings new challenges to companies wishing to improve their branding while expanding their marketing reach. Branding trends in 2017 you should keep an eye out for once again involve social platforms, but have begun to pivot to influence marketing.

Create an Impression: How to Create the Perfect Sales Brochure

Create an Impression: How to Create the Perfect Sales Brochure

Sales brochures are important tools for large and small businesses alike. An effective sales brochure not only highlights service offerings and products but it also represents you and your business, so attention must be paid to detail and aesthetic properties as well as clear and concise copy that not only showcases your business but elicits the intended action that your business desires from the reader.

Does E-Commerce Packaging Design Matter?

Does E-Commerce Packaging Design Matter?

Does E-Commerce Packaging Design Matter? The obvious answer is yes. Businesses never want to give up an opportunity and a clever packaging strategy is just that – an opportunity to continue the brand through a consistent impression , to send further messages to the consumer, and to further a marketing strategy. An acute eye for opportunity sees that packaging for goods in e-commerce is truly gold.

3 Reasons Why Branding Matters for Small Business

Did you know that you could do one thing right now that will automatically put your business in the top 54% of small businesses? You may ask, “How is that possible?” The secret lies in your branding and how it affects your small business.

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