Blog

Catch up on the latest Red Lounge ramblings in our Design Blog.

The Hidden Dangers of Cheap Logo Design

The Hidden Dangers of Cheap Logo Design

Finding someone to create the perfect Branding for your business can be challenging. The hidden dangers of using cheap logo design, however, far outweigh the pinch in your pocketbook from hiring someone to do it right.

The Vital Role of Typography in Branding

The Vital Role of Typography in Branding

So how does one approach selecting great fonts and typefaces that fit the overall goals for a branding project? Let’s start by discussing how typography plays a vital role in the branding process.

Design agency talk: Sleeping with the enemy can be good

Design agency talk: Sleeping with the enemy can be good

I recently had the pleasure of catching up with two colleagues of mine. Trent Penfold, who runs Brisbane design agency www.trentpenfold.com and Daniel Borg, who runs the highly successful Newcastle design business www.psyborg.com.au. The three of us try to catch up on...
Amazing Packaging design to truly die for

Amazing Packaging design to truly die for

At Red Lounge, we have been avid followers for many years of the industry leading packaging design website The Dieline. Since its inception in 2007 The Dieline has become the most visited website for package design in the world.

Point of Sale Design: Driving customer engagement in-store

Point of Sale Design: Driving customer engagement in-store

Red Lounge Agency Creative Director Kevin Fouche was recently interviewed by Retail World Magazine on engaging the modern consumer in the competitive world of the instore environment. The resulting article was published in Novembers edition. With some fantastic...