Catch up on the latest Red Lounge ramblings in our Design Blog.
Everyone has a brand. Google your name right now, and the results will show your online brand to anyone interested in your person or business. But have you actively tried to shape and optimize that brand for a specific audience?
The above example perfectly sums up the core difference between brands and branding. But especially if you are looking to establish a foothold in a specific market or for a specific audience, a deeper understanding of the two concepts can be beneficial.
Your business card is often the first contact a potential customer has with you or your company. This seemingly insignificant, humble piece of card stock is your emissary, your messenger, and your branding message boiled down into a few lines of text and graphics. How well your business card conveys your message – and how well your business card design resonates with your customers – can determine the difference between failure and success. Lets see how a successful business card design is created.
Every aspect of our planet has become complex, dynamic, demanding, and opinionated. A branding strategy is no different. You want your brand to stand out, be the best, with a clear vision and identity. But with challenges such as targeting a certain audience, age groups, income levels, education levels, and interests, it is important to recognize branding challenges and overcome them.
Remember when you were a kid opening presents on your birthday? There was a sense of excitement that came with each new gift. You didn’t know what was going to be under the wrapping paper. And you probably spent some time wondering what it was until you were given leave to open the presents. You’d look at the shape and size of the box and try to figure out what it contained.
Packaging. It’s the great unsung hero of product sales. Good packaging promotes the product, protects the product, and, most importantly, seduces the customer into buying the product. Bad packaging, on the other hand, can destroy or cripple the commercial potential of an otherwise promising new product.