If you take a step back from organisational branding for a moment, you’ll see that how employees understand it directly affects customers. Here, we consider the role that branding plays in organisations, mostly because we want your business to experience more success in this arena. We believe that it’s important for marketing agencies to help their client’s employees understand the relationship between their words and actions and the company’s brand objectives.
Catch up on the latest Red Lounge ramblings in our Design Blog.
A vital part of building a successful brand image for your company is the creation of a distinctive, recognizable logo. By definition, a logo is a visually recognizable brand element, a sort of visual shorthand that says ‘this is our company, our mark, and our brand’. The reality of logos, however, goes far beyond simplistic visual code for your business.
Building a good public image should not be limited only to one department of an organization, but rather everybody in the organization should work hard to achieve. It does not matter the position or the duties an employee performs, he or she contributes to building the reputation of your brand as well as modelling the public image.
Rebranding can be a scary word to many small and medium-sized business owners. It brings to mind images of money being wasted and time being squandered. This is very unfortunate because rebranding can be a great source of new energy and life, rather than a drain on an organization.
Introduced in the 1980s, Co-branding refers to joining of several brands to form a single new brand. Co-branding usually falls into two categories; Ingredient co-branding and composite co-branding. Ingredient co-branding involves using a brand which is popular as an element in making another popular brand. For example, Dell computers has co-branded with Intel processors. Composite co-branding involves using two popular brands collectively to offer a distinct product or service which is impossible individually. So what are the Co-branding Pros and Co