The difference between a successful product and an unsuccessful product can be as simple as effective, successful packaging design. Packaging is often the first introduction potential customers have to your product. Attractive, effective packaging is the key to product engagement and sales, while unattractive packaging is the key to having your product skipped over in favor of the competition.
You know that saying about only being able to lead a horse to water? Marketing and promotions often fall into a similar trap. You can only do so much to promote your brand and its product to potential customers. If the actual product gets lost in the noise at the point of purchase, you still won’t be successful.
Branding is easy to understand as a marketing feature. You try to position your business as a specific entity in the eyes of your audience, which you can accomplish through effective and strategic messaging.
But in reality, your organization’s brand goes far beyond your marketing department. In fact, your organizational culture can play a major part in how your brand develops. If the culture doesn’t match the brand, you could have a serious image problem on your hands. Understanding the ways in which this culture manifests itself allows you to brand your business for consistent, long-term success.
A brand is that name that people relate to when a product is mentioned. For instance, talk about smartphones and someone thinks Apple, mention computers and someone thinks Dell or HP, mention soft drinks and someone thinks Coca Cola, say electronics and someone thinks you are talking about Sony. So What is your Brand Value?
If you take a step back from organisational branding for a moment, you’ll see that how employees understand it directly affects customers. Here, we consider the role that branding plays in organisations, mostly because we want your business to experience more success in this arena. We believe that it’s important for marketing agencies to help their client’s employees understand the relationship between their words and actions and the company’s brand objectives.
A vital part of building a successful brand image for your company is the creation of a distinctive, recognizable logo. By definition, a logo is a visually recognizable brand element, a sort of visual shorthand that says ‘this is our company, our mark, and our brand’. The reality of logos, however, goes far beyond simplistic visual code for your business.
Building a good public image should not be limited only to one department of an organization, but rather everybody in the organization should work hard to achieve. It does not matter the position or the duties an employee performs, he or she contributes to building the reputation of your brand as well as modelling the public image.
Pablo Picasso is often credited with the saying: "Good artists copy, great artists steal." This quote isn't just relative to art, but to all practices that demand creativity. In this blog, we'll explain how it applies to branding for businesses. Where do you cross the...
Rebranding can be a scary word to many small and medium-sized business owners. It brings to mind images of money being wasted and time being squandered. This is very unfortunate because rebranding can be a great source of new energy and life, rather than a drain on an organization.
Introduced in the 1980s, Co-branding refers to joining of several brands to form a single new brand. Co-branding usually falls into two categories; Ingredient co-branding and composite co-branding. Ingredient co-branding involves using a brand which is popular as an element in making another popular brand. For example, Dell computers has co-branded with Intel processors. Composite co-branding involves using two popular brands collectively to offer a distinct product or service which is impossible individually. So what are the Co-branding Pros and Co