Design Blog

Branding to sell: How Branding Effects Your Business Value

A company’s business brand is more than just a logo on a T-shirt. It culminates from several important features about a business that take time and effort to develop. Beyond just establishing recognition, something that can cut both ways, branding intertwines with several brand strategies of the business, ultimately aspiring to grow trust in their products and services that directly translates to increased business value. Here’s how your branding directly effects your business value.

Why Branding for Social Media is Crucial to Your Success

Nowadays, everyone is active on social media, including all of your competitors. That’s why it’s more important than ever to set yourself apart. There are several ways to do this, such as by posting great content and engaging with your audience. Another essential factor is your branding. This includes your logo, your unique tone, and frequent reminders about your brand name and what it stands for. Let’s look at why branding is crucial for your social media success.

Branding Trends in 2017 You Should Keep an Eye Out For

Each year brings new challenges to companies wishing to improve their branding while expanding their marketing reach. Branding trends in 2017 you should keep an eye out for once again involve social platforms, but have begun to pivot to influence marketing.

Create an Impression: How to Create the Perfect Sales Brochure

Sales brochures are important tools for large and small businesses alike. An effective sales brochure not only highlights service offerings and products but it also represents you and your business, so attention must be paid to detail and aesthetic properties as well as clear and concise copy that not only showcases your business but elicits the intended action that your business desires from the reader.

Give your Logo a Slogan/Tagline and Get Recognized

Some companies are instantly recognizable due to many years spent using a tagline with their logo. Some of the companies arrived at their present exalted altitude due specifically to those taglines and not time.

What’s the Difference between a Logo Identity and Branding?

The words logo, identity, and brand can seem pretty interchangeable when you’re a business. After all, each of these words refers to the idea of what your company is, and what it represents. It’s the concept of your reputation, which is both intangible and ironclad, and if you’re not a marketing professional it can seem like there’s no reason not to use these terms interchangeably.

Creative Thinking: Getting into the mind of creatives

Getting into the minds of creatives in greater depth lets you review internal business mechanisms, confirming you have optimal conditions in the work environment. Let’s take some time to tour the sometimes awesome and rewarding, sometimes delightful and fun, sometimes frustrating, sometimes messy world of your creatives.

Branding Evolution: The Art of Changing to Stay Relevant

There was a time when consumers thought of brands in terms of products and services But at some point, the fundamental philosophy of branding changed as consumers began to associate brands with things other than products.

The Comprehensive Checklist for Understanding Your Ideal Customer

Every successful marketing effort has to begin with finding your target audience. Even the most creative messages will not lead to increased exposure or revenue if they are only seen or heard by people who do not and will not care about your brand. That’s what makes understanding your ideal customer so crucial.

Branding Design Advice: The 5 Keys to Successful Branding

With the rise of the internet and countless number of companies vying for consumer attention, branding is more important now than ever. As marketing efforts explode across social media platforms, standing out from the multitude of voices is both challenging, but...

5 Reasons Why Being Bland is Bad for Your Branding

When you design your company’s brand, you want it to reflect the product that you’re selling. After all, from your logo to your advertisements, you want potential customers to realize what it is that you’re trying to sell!

Psychology of Colour: How Colour Effects Your Branding

The one seemingly small, minute brand element that many companies take for granted is their use of colours. Colours invoke an emotional response. They help dictate how your audience perceives your brand, its products and underlying message. Strategically positioning...

Top 10 Questions to Ask Your Branding Agency

In today’s competitive digital market place, branding is an important process to set your business and its products apart from your competition. But it’s also complex, in many cases requiring a thorough overhaul of your marketing and business strategy.