Some companies are instantly recognizable due to many years spent using a tagline with their logo. Some of the companies arrived at their present exalted altitude due specifically to those taglines and not time.
The words logo, identity, and brand can seem pretty interchangeable when you’re a business. After all, each of these words refers to the idea of what your company is, and what it represents. It’s the concept of your reputation, which is both intangible and ironclad, and if you’re not a marketing professional it can seem like there’s no reason not to use these terms interchangeably.
Getting into the minds of creatives in greater depth lets you review internal business mechanisms, confirming you have optimal conditions in the work environment. Let’s take some time to tour the sometimes awesome and rewarding, sometimes delightful and fun, sometimes frustrating, sometimes messy world of your creatives.
There was a time when consumers thought of brands in terms of products and services But at some point, the fundamental philosophy of branding changed as consumers began to associate brands with things other than products.
Every successful marketing effort has to begin with finding your target audience. Even the most creative messages will not lead to increased exposure or revenue if they are only seen or heard by people who do not and will not care about your brand. That’s what makes understanding your ideal customer so crucial.
With the rise of the internet and countless number of companies vying for consumer attention, branding is more important now than ever. As marketing efforts explode across social media platforms, standing out from the multitude of voices is both challenging, but...
When you design your company’s brand, you want it to reflect the product that you’re selling. After all, from your logo to your advertisements, you want potential customers to realize what it is that you’re trying to sell!
Is it time to redesign your logo or not? When it comes to a brand's logo, that is the question. In fact, the marketing power that a logo can hold is so well-accepted that even geographical areas occasionally use new logos to try to breathe new life into local...
The one seemingly small, minute brand element that many companies take for granted is their use of colours. Colours invoke an emotional response. They help dictate how your audience perceives your brand, its products and underlying message. Strategically positioning...
In today’s competitive digital market place, branding is an important process to set your business and its products apart from your competition. But it’s also complex, in many cases requiring a thorough overhaul of your marketing and business strategy.