Certain brands just communicate luxury. They have established themselves in the minds of audiences around the globe as the top choice within their industry, a status symbol as much as need-satisfier. But what are the characteristics that lead to these brand images?...
Certain fields require professionals for a reason. Additionally, the saying "you get what you pay for" applies to many circumstances. It is absolutely essential to invest your time and trust in a true, talented professional in the logo design field. There are...
Logos are, in short, how consumers identify a brand. Logos are the medium through which customers can instantly connect with a company, the products they offer, the industry they serve, and the message they convey.
Being able to meet customers’ high expectations and provide the best value are challenges that many businesses have to face. Customers that show brand loyalty will build long-term relationships making it easier for a business to cross-sell products, sell more to customers, and encourage word-of-mouth marketing.
Building a healthy, fruitful, meaningful business is dependent upon the ground zero of an attractive brand that stands out from the crowd and attracts the ideal clients. Every move that a business makes reflects on that brand, and if the moves are well-calculated and the reflection positive, the likely pay-off will be increased profits, a wider consumer audience and an abundance of organic opportunities for growth.
Expert band analysts often come across businesses that are eager to put on what Smart Company contributor Michel Hogan refers to as a rebranding “event” or “brand launch” each month. After the initial buzz that follows from an evening or weekend of fanfare, however, many such efforts fail to produce much fruit. The reason? A significant number of these companies have decided on rebranding as a catch-all solution to a faltering business rather than using it as a tool to achieve a narrow new goal or correct a specific problem. Without having and understanding a reason for rebranding, efforts risk being unfocused and ultimately unsuccessful since a new logo, gift bags and tagline cannot achieve goals that are unclear to the people designing them.
The benefits of branding are more numerous than you think if you’ve just opened a business this year. While you may have to work with a limited budget to get started, you should never skimp on branding just because you think your services are enough.
How do you create a memorable branding experience? Creating a memorable brand that stands out from all of the others often means creating a memorable and pleasant customer experience. If the customer enjoys buying and using your product or service, then your brand...
But not all brand logos are created equal. A badly designed logo can be as much of a danger to your brand as a well-designed logo can help. To set you on the path to a design that benefits your brand in the long term, here are the 10 worst traits you need to avoid when designing a logo.
The entire packaging design development process runs the gamut from figuring who your audience is to creating a perception on store shelves. You’ll want to consider some top tips for successful packaging design if you’re just now getting a new product on the market.