Design Blog

Branding to sell: How Branding Effects Your Business Value

A company’s business brand is more than just a logo on a T-shirt. It culminates from several important features about a business that take time and effort to develop. Beyond just establishing recognition, something that can cut both ways, branding intertwines with several brand strategies of the business, ultimately aspiring to grow trust in their products and services that directly translates to increased business value. Here’s how your branding directly effects your business value.

Why Branding for Social Media is Crucial to Your Success

Nowadays, everyone is active on social media, including all of your competitors. That’s why it’s more important than ever to set yourself apart. There are several ways to do this, such as by posting great content and engaging with your audience. Another essential factor is your branding. This includes your logo, your unique tone, and frequent reminders about your brand name and what it stands for. Let’s look at why branding is crucial for your social media success.

Branding Trends in 2017 You Should Keep an Eye Out For

Each year brings new challenges to companies wishing to improve their branding while expanding their marketing reach. Branding trends in 2017 you should keep an eye out for once again involve social platforms, but have begun to pivot to influence marketing.

Create an Impression: How to Create the Perfect Sales Brochure

Sales brochures are important tools for large and small businesses alike. An effective sales brochure not only highlights service offerings and products but it also represents you and your business, so attention must be paid to detail and aesthetic properties as well as clear and concise copy that not only showcases your business but elicits the intended action that your business desires from the reader.

6 Luxury Brand Traits: What Your Brand Can Learn

Certain brands just communicate luxury. They have established themselves in the minds of audiences around the globe as the top choice within their industry, a status symbol as much as need-satisfier. But what are the characteristics that lead to these brand images?...

Top 10 Critical Mistakes to Avoid in Logo Design at all costs

Certain fields require professionals for a reason. Additionally, the saying "you get what you pay for" applies to many circumstances. It is absolutely essential to invest your time and trust in a true, talented professional in the logo design field. There are...

How to Create Brand Loyalty for your business in 5 Simple Steps

Being able to meet customers’ high expectations and provide the best value are challenges that many businesses have to face. Customers that show brand loyalty will build long-term relationships making it easier for a business to cross-sell products, sell more to customers, and encourage word-of-mouth marketing.

How to Keep Your Brand Relevant: 7 Ways to Reignite Consumer Passion

Building a healthy, fruitful, meaningful business is dependent upon the ground zero of an attractive brand that stands out from the crowd and attracts the ideal clients. Every move that a business makes reflects on that brand, and if the moves are well-calculated and the reflection positive, the likely pay-off will be increased profits, a wider consumer audience and an abundance of organic opportunities for growth.

Identity Crossroads: Key Reasons Why Businesses Re-brand

Expert band analysts often come across businesses that are eager to put on what Smart Company contributor Michel Hogan refers to as a rebranding “event” or “brand launch” each month. After the initial buzz that follows from an evening or weekend of fanfare, however, many such efforts fail to produce much fruit. The reason? A significant number of these companies have decided on rebranding as a catch-all solution to a faltering business rather than using it as a tool to achieve a narrow new goal or correct a specific problem. Without having and understanding a reason for rebranding, efforts risk being unfocused and ultimately unsuccessful since a new logo, gift bags and tagline cannot achieve goals that are unclear to the people designing them.

How Branding Can Help Your Business Carve a Unique Identity

The benefits of branding are more numerous than you think if you’ve just opened a business this year. While you may have to work with a limited budget to get started, you should never skimp on branding just because you think your services are enough.

How to create a truly memorable branding experience

How do you create a memorable branding experience? Creating a memorable brand that stands out from all of the others often means creating a memorable and pleasant customer experience. If the customer enjoys buying and using your product or service, then your brand...

10 things you need to avoid when designing a logo

But not all brand logos are created equal. A badly designed logo can be as much of a danger to your brand as a well-designed logo can help. To set you on the path to a design that benefits your brand in the long term, here are the 10 worst traits you need to avoid when designing a logo.

Pack a punch: Top Tips for Successful Packaging Design

The entire packaging design development process runs the gamut from figuring who your audience is to creating a perception on store shelves. You’ll want to consider some top tips for successful packaging design if you’re just now getting a new product on the market.