Design Blog

Branding to sell: How Branding Effects Your Business Value

A company’s business brand is more than just a logo on a T-shirt. It culminates from several important features about a business that take time and effort to develop. Beyond just establishing recognition, something that can cut both ways, branding intertwines with several brand strategies of the business, ultimately aspiring to grow trust in their products and services that directly translates to increased business value. Here’s how your branding directly effects your business value.

Why Branding for Social Media is Crucial to Your Success

Nowadays, everyone is active on social media, including all of your competitors. That’s why it’s more important than ever to set yourself apart. There are several ways to do this, such as by posting great content and engaging with your audience. Another essential factor is your branding. This includes your logo, your unique tone, and frequent reminders about your brand name and what it stands for. Let’s look at why branding is crucial for your social media success.

Branding Trends in 2017 You Should Keep an Eye Out For

Each year brings new challenges to companies wishing to improve their branding while expanding their marketing reach. Branding trends in 2017 you should keep an eye out for once again involve social platforms, but have begun to pivot to influence marketing.

Create an Impression: How to Create the Perfect Sales Brochure

Sales brochures are important tools for large and small businesses alike. An effective sales brochure not only highlights service offerings and products but it also represents you and your business, so attention must be paid to detail and aesthetic properties as well as clear and concise copy that not only showcases your business but elicits the intended action that your business desires from the reader.

The Hidden Dangers of Cheap Logo Design

Finding someone to create the perfect Branding for your business can be challenging. The hidden dangers of using cheap logo design, however, far outweigh the pinch in your pocketbook from hiring someone to do it right.

The Vital Role of Typography in Branding

So how does one approach selecting great fonts and typefaces that fit the overall goals for a branding project? Let’s start by discussing how typography plays a vital role in the branding process.

Design agency talk: Sleeping with the enemy can be good

I recently had the pleasure of catching up with two colleagues of mine. Trent Penfold, who runs Brisbane design agency www.trentpenfold.com and Daniel Borg, who runs the highly successful Newcastle design business www.psyborg.com.au. The three of us try to catch up on...

Amazing Packaging design to truly die for

At Red Lounge, we have been avid followers for many years of the industry leading packaging design website The Dieline. Since its inception in 2007 The Dieline has become the most visited website for package design in the world.

Point of Sale Design: Driving customer engagement in-store

Red Lounge Agency Creative Director Kevin Fouche was recently interviewed by Retail World Magazine on engaging the modern consumer in the competitive world of the instore environment. The resulting article was published in Novembers edition. With some fantastic...