Rebranding is a major challenge for any business that’s suddenly found itself in need of having to change direction. In your case, it may mean being forced into it after realising you’ve been a little complacent for a while.
Social media has fast become a ubiquitous term in the marketing and advertising world. But despite its power, many brands still balk at the thought of using social media and engaging with audiences.
Finding someone to create the perfect Branding for your business can be challenging. The hidden dangers of using cheap logo design, however, far outweigh the pinch in your pocketbook from hiring someone to do it right.
So how does one approach selecting great fonts and typefaces that fit the overall goals for a branding project? Let’s start by discussing how typography plays a vital role in the branding process.
I recently had the pleasure of catching up with two colleagues of mine. Trent Penfold, who runs Brisbane design agency www.trentpenfold.com and Daniel Borg, who runs the highly successful Newcastle design business www.psyborg.com.au. The three of us try to catch up on...
When choosing a colour for your brand did you ever consider the impact that it actually has on the way people perceive your business?
At Red Lounge, we have been avid followers for many years of the industry leading packaging design website The Dieline. Since its inception in 2007 The Dieline has become the most visited website for package design in the world.
Red Lounge Agency Creative Director Kevin Fouche was recently interviewed by Retail World Magazine on engaging the modern consumer in the competitive world of the instore environment. The resulting article was published in Novembers edition. With some fantastic...