Packaging Design
Help your product cut through the clutter of the competitionYes, people do judge a book by its cover!
Whether your product is online or instore, with so much competition out there, strong packaging design is as important as ever in helping your product cut through the clutter and resonate with your customer.
The harsh reality is… yes, people do judge a book by its cover! From the very instant your customer views your packaging they are making judgement calls about your product’s quality, value etc.
It is more important than ever to make sure your product stands out from the crowd with strong packaging design that clearly communicates your product in the very best possible light.
Red Lounge Agency Packaging Design Philosophy
We also approach every Packaging Design brief mindful of the end consumer. It can be easy for brand owners to get caught up in trying to communicate all the benefits of their product, and equally complacent for agencies to go off on a design tangent.
This can lead to packaging design that, whilst aesthetically pleasing and full of information, fails to connect with the end consumer which leads to its ultimate failure. Packaging design is there to effectively and quickly communicate the product benefits to the consumer. In doing so needs to engage and connect with the consumer. Hence every design needs to start with the end consumer and work its way back to the product.
