Point of Sale DesignMake your Point of Sale Design Be Your Point of Difference
Why Point of Sale Design is vital for retailers & brands
From launching a new product, advertising a sale or promoting the festive season, in-store media has always played a vital role in winning over the in-store shopper. With so many products and 4 changes of season every year, the creative always needs to remain fresh and relevant week in, week out. In many instances it can be the first and final key communication with the potential consumer. Well crafted creative, correctly placed in-store will inform and engage the passing shopper leading to increased brand awareness and potential sales. In-store media is the crucial link between the the in-store shopping environment and the outside world (TV, Radio, Digital and Print). By conveying messages at close range, in-store media can be a very personal form of communication and provides the perfect platform to convert your potential consumer.
Far more than simply signage
Great in-store Point of Sale Design is far more than just nice looking signs. It should entertain, educate, engage, inspire, inform and finally direct the consumer to the product for purchase. The very best point of sale can do this in one simple step. POP should be an effortless extension of the brand it is advertising and at the same time fit in perfectly with the in-store environment in which it sits.