Catch up on the latest Branding Blogs with Red Lounge Agency.
Everyone has a brand. Google your name right now, and the results will show your online brand to anyone interested in your person or business. But have you actively tried to shape and optimize that brand for a specific audience?
The above example perfectly sums up the core difference between brands and branding. But especially if you are looking to establish a foothold in a specific market or for a specific audience, a deeper understanding of the two concepts can be beneficial.
Every aspect of our planet has become complex, dynamic, demanding, and opinionated. A branding strategy is no different. You want your brand to stand out, be the best, with a clear vision and identity. But with challenges such as targeting a certain audience, age groups, income levels, education levels, and interests, it is important to recognize branding challenges and overcome them.
A brand is that name that people relate to when a product is mentioned. For instance, talk about smartphones and someone thinks Apple, mention computers and someone thinks Dell or HP, mention soft drinks and someone thinks Coca Cola, say electronics and someone thinks you are talking about Sony. So What is your Brand Value?
If you take a step back from organisational branding for a moment, you’ll see that how employees understand it directly affects customers. Here, we consider the role that branding plays in organisations, mostly because we want your business to experience more success in this arena. We believe that it’s important for marketing agencies to help their client’s employees understand the relationship between their words and actions and the company’s brand objectives.
A vital part of building a successful brand image for your company is the creation of a distinctive, recognizable logo. By definition, a logo is a visually recognizable brand element, a sort of visual shorthand that says ‘this is our company, our mark, and our brand’. The reality of logos, however, goes far beyond simplistic visual code for your business.