Target market, Product line-up and Business Core; A brand identity takes these three aspects of your business and builds an identity around them. Marketing materials give an instant emotional response as your target market interacts with them. Products are defined by how users perceive them, and brand materials carry that perception. Your business identity is communicated through the images, text, layout, and content in your marketing materials.
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Your business card is often the first contact a potential customer has with you or your company. This seemingly insignificant, humble piece of card stock is your emissary, your messenger, and your branding message boiled down into a few lines of text and graphics. How well your business card conveys your message – and how well your business card design resonates with your customers – can determine the difference between failure and success. Lets see how a successful business card design is created.