Does E-Commerce Packaging Design Matter? The obvious answer is yes. Businesses never want to give up an opportunity and a clever packaging strategy is just that – an opportunity to continue the brand through a consistent impression , to send further messages to the consumer, and to further a marketing strategy. An acute eye for opportunity sees that packaging for goods in e-commerce is truly gold.
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Remember when you were a kid opening presents on your birthday? There was a sense of excitement that came with each new gift. You didn’t know what was going to be under the wrapping paper. And you probably spent some time wondering what it was until you were given leave to open the presents. You’d look at the shape and size of the box and try to figure out what it contained.
Packaging. It’s the great unsung hero of product sales. Good packaging promotes the product, protects the product, and, most importantly, seduces the customer into buying the product. Bad packaging, on the other hand, can destroy or cripple the commercial potential of an otherwise promising new product.
The difference between a successful product and an unsuccessful product can be as simple as effective, successful packaging design. Packaging is often the first introduction potential customers have to your product. Attractive, effective packaging is the key to product engagement and sales, while unattractive packaging is the key to having your product skipped over in favor of the competition.
The entire packaging design development process runs the gamut from figuring who your audience is to creating a perception on store shelves. You’ll want to consider some top tips for successful packaging design if you’re just now getting a new product on the market.