Catch up on the latest Rebranding Blogs with Red Lounge Agency.
Rebranding can be a scary word to many small and medium-sized business owners. It brings to mind images of money being wasted and time being squandered. This is very unfortunate because rebranding can be a great source of new energy and life, rather than a drain on an organization.
Smooth brand transition: how to successfully and smoothly go through a re-brand embraces more than just a company’s products or services. Re-creating a company’s brand to become more relevant, to target a new audience or even to change their name or vision often ignores one key factor: employees. Left in a lurch of uncertainty about the coming change, employees result to rumour and innuendo about the change’s impact on their careers and lives. It’s a recipe for trouble, but one that can promise a smooth resolve by following several proven processes.
Sooner or later, every business feels the need to re-invent and rebrand themselves. Different businesses feel the need to do this for different reasons – a changing of the guard, a change of focus and direction, a change in business philosophy, or simply a need to refresh and revitalize a tired brand.