Rebranding

Catch up on the latest Rebranding Blogs with Red Lounge Agency.

Logo Overhaul: Do You Need a Re-Brand or a Subtle Tweak?

Logo Overhaul: Do You Need a Re-Brand or a Subtle Tweak?

Is your business sailing effortlessly through the maze of clients and marketing, or do you feel like your business is stuck in the mud? Congratulations on your successes and growth! But, if your business needs the proverbial “kick in the pants”, it could...
Rebranding Your Business: When Is The Time Right?

Rebranding Your Business: When Is The Time Right?

Rebranding can be a scary word to many small and medium-sized business owners. It brings to mind images of money being wasted and time being squandered. This is very unfortunate because rebranding can be a great source of new energy and life, rather than a drain on an organization.

How employees are the key to a Smooth Re-Branding Process

How employees are the key to a Smooth Re-Branding Process

Smooth brand transition: how to successfully and smoothly go through a re-brand embraces more than just a company’s products or services. Re-creating a company’s brand to become more relevant, to target a new audience or even to change their name or vision often ignores one key factor: employees. Left in a lurch of uncertainty about the coming change, employees result to rumour and innuendo about the change’s impact on their careers and lives. It’s a recipe for trouble, but one that can promise a smooth resolve by following several proven processes.

Ten Important Rebranding Considerations Your Business

Ten Important Rebranding Considerations Your Business

Sooner or later, every business feels the need to re-invent and rebrand themselves. Different businesses feel the need to do this for different reasons – a changing of the guard, a change of focus and direction, a change in business philosophy, or simply a need to refresh and revitalize a tired brand.

The top 5 Rebranding Challenges and How to Overcome Them

The top 5 Rebranding Challenges and How to Overcome Them

Sometimes, you just need to start over. A brand becomes outdated, your target audience no longer responds, or you change your core value proposition. No matter the reason, it could be time for some ReBranding. What what are the key Rebranding Challenges businesses...
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