Catch up on the latest Branding Blogs with Red Lounge Agency.
Building a good public image should not be limited only to one department of an organization, but rather everybody in the organization should work hard to achieve. It does not matter the position or the duties an employee performs, he or she contributes to building the reputation of your brand as well as modelling the public image.
Introduced in the 1980s, Co-branding refers to joining of several brands to form a single new brand. Co-branding usually falls into two categories; Ingredient co-branding and composite co-branding. Ingredient co-branding involves using a brand which is popular as an element in making another popular brand. For example, Dell computers has co-branded with Intel processors. Composite co-branding involves using two popular brands collectively to offer a distinct product or service which is impossible individually. So what are the Co-branding Pros and Co
If you could paint the picture of your brand, what would it look like? A good brand is a set of concepts that everyone can consume, whether expressed in words, colors, or images or in a combination of these three dimensions. A brand is a body of concepts to which consumers relate through their emotions. If they aren’t feeling your brand, then your creative approaches aren’t working, and it’s time to go back to the drawing board.
Since branding goes from the surface level to the deepest operations in your organization, don’t be afraid to answer this question: Are your branding efforts delivering a consistent message?