Branding

Catch up on the latest Branding Blogs with Red Lounge Agency.

Impacts of Poor Branding Design: The effects of an Outdated Logo

Impacts of Poor Branding Design: The effects of an Outdated Logo

The effects of poor branding design can run deep in your business. At their worst, they can negate the advantage of having a stellar product or service. Poor branding design ultimately gives consumers an inaccurate representation of your business, which then prevents...
Using Your Website to Grow Your Brand and you Business

Using Your Website to Grow Your Brand and you Business

Today, your company’s website is as much a reflection of your brand as any logo and store front was, as seen in the more traditional business model from decades past. See how using your website to grow your brand is a key component to growth and success. With...
Give your Logo a Slogan/Tagline and Get Recognized

Give your Logo a Slogan/Tagline and Get Recognized

Some companies are instantly recognizable due to many years spent using a tagline with their logo. Some of the companies arrived at their present exalted altitude due specifically to those taglines and not time.

What’s the Difference between a Logo Identity and Branding?

What’s the Difference between a Logo Identity and Branding?

The words logo, identity, and brand can seem pretty interchangeable when you’re a business. After all, each of these words refers to the idea of what your company is, and what it represents. It’s the concept of your reputation, which is both intangible and ironclad, and if you’re not a marketing professional it can seem like there’s no reason not to use these terms interchangeably.